Your Cheap Overseas Social Media Team Is Awfully Expensive

Saying goodbye to a beloved pet is awfully hard. Saying goodbye to a beloved pet and then having a company’s overseas social media team say something insensitive about it just adds insult to injury. (Image description: a grey-and-white tabby cat with green eyes lies on a bed and stares into the camera.)

Not everyone is good at social media.

Not everyone has to be. If you’re an individual who just uses social media to keep in touch with your friends, there will be almost no consequences for anything you post, other than possibly offending a relative with your politics.

But brands simply cannot afford to be bad at social media. Especially when they’re paying someone to manage their online presence.

Exhibit A: the official Instagram account of the Philadelphia Injury Lawyers.

Philadelphia Injury Lawyers’ Instagram account has more than eleven thousand followers, which sounds impressive until you consider how many of them were probably bought (or are probably bots — ha!). I first became aware of their Instagram account when they used a photographer-friend’s work without her permission or any kind of compensation. It turned out she was not the only photographer whose intellectual property had (ironically) been lifted by this law firm. After they blocked my friend for commenting to ask that they remove the photo, I called them out for stealing other people’s work and expected that I would also get blocked. But for some reason, they followed me instead.

The firm’s Instagram content is a collection of photos of Philadelphia that now at least seem to…